In many music videos a new meaning is added to the banal lyrics through metaphorical language, often with a amusing twist.
When presented well, the concurrence of lyrics and text opens a dimension that an create a poetic experience. The greater the leap between the content of the lyrics and the imagery in this metaphorical joining, the more difficult it becomes for viewers to understand and interpret the context.
The opposite of the metaphorical joining of lyrics and images occurs when the illustration to the lyrics are simply illustrated by the visual imagery. For instance, if a dog is mentioned in the lyrics, we see a dog on the TV-screen, if a child is mentioned, we are shown a child. Like a salad of images where the visual story is missing, the story is carried by the music and lyrics and not by an independent visual story.
>> Excerpt from What is music video?
How deep is your love (Take That)
Dir. Nicholas Brandt (1996)
I know your eyes in the morning sun
I feel you touch me in the pouring rain
And the moment that you wander far from me
I wanna feel you in my arms again
And you come to me on a summer breeze
Keep me warm in your love
Then you softly leave
And its me you need to show
How deep is your love?
How deep is your love?
I really meant to learn
Cos were living in a world of fools
Breaking us down when they
All should let us be.
I believe in you
You know the door to my very soul
Youre the light in my deepest, darkest hour
My savior when I fall
And you may not think I care for you
When you know down inside
That I really do
How deep is your love?
How deep is your love?
I really meant to learn
Cos were living in a world of fools
Breaking us down when they
All should let us be.
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